Case Studies
Product
Uoma winter barefoot trekking boots
Target Audience
Campaign Period
November 19, 2024 - December 9, 2024
Austria, Denmark, Germany, Belgium, Netherlands
Age Range
18-65+
Background/Context
Vaistoa specializes in high-quality winter hiking boots designed for durability and comfort in extreme conditions. The goal of the campaign was to increase product awareness and sales during the peak winter outdoor season.
The challenge
Vaistoa needed engaging and authentic content that would resonate with a broad demographic interested in outdoor activities, especially in environments where winter conditions test both endurance and equipment.
The Solution
Given some creative freedom, I produced UGC Video and Hooks highlighting the unique features of the Uoma Winter Barefoot Trekking Boots.
The production involved a Storyboard and script Provided by Vaistoa to ensure the consistency of the brand message.
Locations
Utilized three outdoor locations and one indoor location. A major challenge was the lack of snow in my area, which necessitated a 4-hour train ride to Zermatt for authentic winter footage and I took stunning shots in front of the iconic Matterhorn.
The results
The campaign successfully reached over 115,000 individuals across multiple European countries, effectively increasing visibility and interest in Vaistoa's winter boots during a critical sales period.
